Harry Potter:
A Forbidden
Forest
Experience.
Self-owned IP
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Unify imagined, designed, and developed Harry Potter: A Forbidden Forest Experience, securing the IP rights from Warner Bros in 2020.
The first experience opened in the UK in October 2021 and has since expanded to four continents, welcoming over 2 million visitors worldwide.
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Bringing the magic to life.
As co-creators, Executive Producer, and Creative Director, Unify oversaw every stage of development - from concept creation and guest experience design to full operational delivery. The experience has been celebrated for its innovation, storytelling, and ability to immerse fans in the Wizarding World in a truly unique way.
The project has won multiple awards and continues to grow internationally. Today, Unify maintains a close partnership with Warner Bros, developing new IP concepts, enhancing guest experiences, and delivering large-scale productions across the globe.
Services:
IP Creation & Management
Creative Design
Guest Experience Design
Operational Delivery
cASE STUDIES
Client: SELF OWNED IP
Role: IP Creation + Management
Location: Europe and North America
Summary:
Unify co-created, designed, and delivered Harry Potter: A Forbidden Forest Experience, securing IP rights from Warner Bros in 2020 and launching globally in 2021. With over 2 million tickets sold across four continents and multiple awards won, Unify continues to partner with Warner Bros on new IP concepts, guest experience design, and project delivery.