Guest Master Planning
Design for Expo 2020 Dubai.
Expo 2020 Dubai
cASE STUDIES
Client:Expo Dubai 2020
Role: Guest Experience Design + Consultancy
Location: Dubai, UAE
Summary:
Unify played a key role in Expo 2020 Dubai, leading the initial Guest Master Planning Design and shaping the entire guest journey across transport, security, F&B, retail and more. Over six years, we continued as Lead Consultants for Guest Insight, delivering end-to-end research planning in partnership with the Organising Committee and consultancy teams.
Throughout the project, we worked closely with both the Expo’s Organising Committee and global management consultancy partners. By combining our expertise in guest experience design, consultancy, insight, data and research, and IP management, we were able to deliver a robust framework that supported Expo 2020 Dubai in becoming a world-class, visitor-focused event.
Services:
Guest Experience Design
Consultancy
Insight, Data & Research
IP Management
Six years in the making.
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This involved reviewing and designing the entire guest journey, with a strong focus on operational elements such as transport, spatial planning and movement analytics, communication planning, security, food & beverage, and retail. Our aim was to ensure a seamless, safe and engaging experience for every type of guest attending the Expo.
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Unify was part of the original Subject Matter Expert team for Expo 2020 Dubai, responsible for the Guest Master Planning Design.