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Where the Wizarding World Became Real.

Harry Potter: A Riyadh Season Adventure
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This integrated approach ensured that every facet of the pop-up contributed to the overall 'in-world' narrative, delivering a high-quality, high-footfall attraction that significantly enhanced the Riyadh Season visitor experience.

Services:
IP Management
Creative Design
Reputational Control
Operational Delivery
 
cASE STUDIES
Client: Harry Potter: A Riyadh Season Adventure
Role: Warner Bros. Discovery and TAIT 
Location: Kingdom of Saudi Arabia 
Summary:

Leveraging our extensive experience in the location based entertainment space, including previous work with the Harry Potter brand, Unify successfully managed the procurement and installation of all IP props, creative dressing, and thematic lighting across 12,500 sqm of immersive space.

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Magic at Monumental Scale.

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Creating an 'in-world' pop-up experience for Riyadh Season was a comprehensive project that demanded seamless collaboration across multiple specialist teams. The objective was to bring a fully immersive and authentic experience to life within the event, serving not just as a branded presence, but as a genuine destination.

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Working closely with the team at Warner Bros. and TAIT, Unify oversaw creative sign off and sourcing of c. 25,000 individual items, with the installation and dressing of multiple spaces, being completed within an impressive 90-day timeframe. 

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